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   About Us
 
Allied Electronics and Magnetics Ltd entered the Indian market in 1984 with the launch of floppies under the brand name ‘Amkette’ which became an instant success. Since then there has been no looking back.

Twenty years down the line, Amkette not only continues to dominate the diskette market but has successfully diversified its product portfolio. The product range of Amkette includes Media Storage Devices like CDs & DVDs, Printer Supplies, Peripherals, Storage Accessories and a variety of Computer Care Products.

Amkette has established an extensive distribution network of more than 5000 retailers, covering every corner of the country and today boasts of two million satisfied customers which include government bodies, small and large corporations, educational institutions and thousands of individuals.

Amkette has always searched for markets where it can serve its customers better and all products are designed with two objectives in mind – Higher Performance and Affordable Prices. This has been the essence of all Amkette products such as Floppies, CD-Rs/RWs, DVD-Rs/RWs, Computer Care and Office Organization products.

e-cartridges, a brand of compatible printer cartridges alongwith e-fills (refill kits) were introduced to save customers from atrociously high prices of OEM manufacturers. e-cartridges & e-fills already have a loyal and growing customer base around the country and are known for their quality, originality and affordability.

With the use of computers becoming mainstream Amkette has launched a range of computer peripherals called Series-A. Keyboards and Mice of Series-A are known for their revolutionary health features as well as styling that enhances the look any desktop.

The time tested reliability backed by exceptional customer service, innovations in product development and ability to offer products at affordable prices have earned Amkette the reputation of a leading computer consumables brand in India.

 
   Mission and Vision
 
Vision
Atleast one Amkette product to be available with every computer user in the country.

Mission
To provide great computer products to the customers at affordable prices.

 
   Philosophy
 
Amkette has for long been known by its famous slogan, “When Reliability Matters.” This has been Amkette’s philosophy for any business venture or for any service provided. We firmly believe that the customer comes first and when an Amkette product is bought, reliability comes with it.

Amkette’s guiding principles are :

Reliability in all products
Customer comes first
Every Amkette customer should be a delighted customer
Complete transparency in all dealings
Total adherence to government stipulations

The guiding principles have helped Amkette deliver high quality products and exceptional customer service, all at affordable prices.

 
 
Designed & Developed by : Cranberry Communications